“Being a celebrity is shit — it’s dumb, and I’m not interested in it,” he said at that press screening, noting that the film’s cast generally feels the same way. “I like to be an actor, and that’s it. The blurred lines are, I think, man made. I think celebrity is a man made thing; it’s not innate in us. We have people telling us, ‘We should pay attention to these people,’ for all the wrong reasons, their personal lives and whatnot. … I’d rather just do my work and go home and watch Lifetime.”

At the press screening, Keaton also echoed the sentiment. “Anyone can be a celebrity now; this is not a big deal anymore.” And Edward Norton added this regarding YouTube: “The dog running into the wall is a bigger celebrity than any of us!” Guess being a celebrity in Hollywood isn’t to hard to compete for.