Facebook turned 10 on Tuesday and company founder Mark Zuckerberg said he knows why his creation continues to soar past competitors that have emerged over the past decade.

The company always puts people before profits, he said.

“Most companies, I think, probably would have made sure that their business was in good shape first. But we decided, you know what? We care most about building the best service we can. We’re going to focus on doing that first,” Facebook’s 29-year-old chief executive told TODAY’s Savannah Guthrie in a television exclusive interview that aired Tuesday.

Even after Facebook took a pounding on Wall Street following an initial public offering in 2012, the company focused on improving customer experience before addressing its business model, Zuckerberg said.

Facebook CEO Mark Zuckerberg on stumbles: ‘There’s always a next move’ – Money – TODAY.com.