Soci raises $80M for its localized marketing platform

Soci, a startup focused on what it calls “localized marketing,” is announcing that it has raised $80 million in Series D funding. National and global companies like Ace Hardware, Anytime Fitness, The Hertz Corporation and Nekter Juice Bar use Soci (pronounced soh-shee) to coordinate individual stores as they promote themselves through search, social media, review platforms and ad campaigns. Soci said that in 2020, it brought on more than 100 new customers, representing nearly 30,000 new locations. Co-founder and CEO Afif Khoury told me that the pandemic was a crucial moment for the platform, with so many businesses “scrambling to …

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Spotify is paying podcasters tens of thousands of dollars to buoy its own sponsorship tool

Illustration by Alex Castro / The Verge Anchor promised to find sponsors for small podcasts, but Spotify is footing the bill John Newman is the type of person companies like Spotify want to get involved in podcasting. He has a …

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Apple said to be working a high-priced standalone VR headset as debut mixed reality product

Apple is reportedly working on developing a high-end virtual reality headset for a potential sales debut in 2022, per a new Bloomberg report. The headset would include its own built-in processors and power supply, and could feature a chip even more powerful than the M1 Apple Silicon processor that the company currently ships on its MacBook Air and 13-inch MacBook Pro, according to the report’s sources. As is typical for a report this far out from a target launch date, Bloomberg offers a caveat that these plans could be changed or cancelled altogether. Apple undoubtedly kills a lot of its …

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Creative Fabrica, a platform for digital crafting resources, lands $7 million Series A

Roemie Hillenaar and Anca Stefan, the co-founders of Creative Fabrica Creative Fabrica is best known as a marketplace for digital files, like fonts, graphics and machine embroidery designs, created for crafters. Now the Amsterdam-based startup is planning to expand into …

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Charlottesville Inspired Biden to Run. Now It Has a Message for Him.

The white supremacist rally in 2017 prefigured the rise of right-wing violence in President Trump’s name. Now, as President Biden calls for national unity, residents say it requires accountability first. Source: New York Times  32 total views,  32 views today

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