What ever Happened to the Facebook Phone? Not Very Much has been talked about, It Seems

Mark Zuckerberg, the chief executive of Facebook, at an event last year announcing Home, the social network’s custom-made mobile software for Android devices.

Facebook has long wanted to be a major part of how you use your smartphone. Now, it looks as if the company has all but abandoned one of its major strategies to do so.

The corporation has disbanded the team of engineers originally assigned to work on Facebook Home, its custom-made mobile software for Android devices, according to two people familiar with the matter who spoke on condition of anonymity because they were not authorized to discuss it publicly.

Home was the result of the social giant’s multi-year effort to more deeply integrate Facebook features into an Android smartphone. After downloading and installing the software, for example, Home made it faster to view Facebook photos and send messages to friends directly from the home screen of the phone without needing to rely on Facebook’s popular mobile app to do so.

And six months after the introduction, Facebook’s chief executive, Mark Zuckerberg, said the software was hardly the hit he wanted it to be.

The Facebook Home software, which is still available for download in the Google Play app marketplace, has not been updated since January. Facebook declined to comment.

Recently, Facebook has shifted to a multi-app strategy, emphasizing other mobile offerings like Instagram, WhatsApp and Messenger as popular stand-alone additions to accompany its main app.

It has also shifted resources. For instance, Joey Flynn, who was the lead designer for Facebook Home, left the project to design and launch Slingshot, an app similar to disappearing photo sharing service Snapchat. Other former Home team members, like product director Adam Mosseri, have gone on to focus more on other mobile projects.

The company has also incorporated some of Home’s more popular features, like “Chat Heads,” into the Facebook for Android app.

Facebook typically isn’t afraid to kill under-performing apps — as itrecently did with its Poke and Camera offerings — and Home isn’t dead quite yet.

But don’t hold your breath waiting for an update.

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