Don’t flatter yourself, Lululemon.

The Vancouver-based activewear company swung a stick at the Beyhive Thursday when it suggested that Beyonce was copying them with her new Ivy Park athleisure clothing line.

Lululemon suggests Beyoncé’s Ivy Park activewear line "imitated" their brand, is wrong https://t.co/q4KNjHGAkA pic.twitter.com/msvCLxXaoI— Jezebel (@Jezebel) March 31, 2016

And the yogawear giant paid for it sorely.

@lululemon you realize the mistake you’ve made right? the #beyhive never forgets.— amanda pls (@sailorpandaxo) March 31, 2016

This was a mistake. I’m sure you wanna retract this. https://t.co/CCMchdGzuO— Mer (@MafiaPrincessM) March 31, 2016

A while later, Lululemon said it never meant any harm with the tweet.

@RadiantTiffani Hey now, you won’t find us six feet under. We love a little competition, especially with the Queen B.— lululemon athletica (@lululemon) March 31, 2016

@xoBeyHivexo @GoodGuySly No harm meant- we’ve got nothing but love.— lululemon athletica (@lululemon) March 31, 2016

But a torrent of criticism convinced them to take the original tweet down any way.

@BrianMcLight We know that this was out of line and were not meaning any harm. We’re major fans of hers.— lululemon athletica (@lululemon) March 31, 2016

Beyonce’s Ivy Park line, which will be sold through Topshop, Nordstrom and Zalando, includes 200 pieces of activewear good for working out or dancing.

Queen Bey made the surprise announcement about her latest venture on Thursday.

@weareivypark A photo posted by Beyoncé (@beyonce) on Mar 31, 2016 at 7:22am PDT

You’d think Lululemon — which has been plagued with controversy surrounding sheer pants and body shaming — would’ve learned its lesson by now, no?

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